Advertising Principals:Deep dive into Free People/White-space opportunity

As part of my marketing minor I took a course in advertising principals. In one of our assignments I took a deep dive into Free People to learn more about the history and consumer base. After completing the research I developed a white-space opportunity for Free People to colloborte with Steve Madden for an exclusive show collection.

Below you can find the market research for Free People and the white-space opportunity titled "FPxME":